The name "anot" (ahh-ness of things) is inspired by a Japanese concept of aesthetics "mono no ware" (物の哀れ) , "anot" is an aesthetic understanding of the world and the things around us.

It is our fundamental concept. Ahh-ness is the emotion for ephemera and nature, the profound sensitivity and the awareness of the fragile beauty of things. Flowers are specially valued because of their transience. By doing flowers and plants, we are closely facing and accepting the mortality of existence.

「anot」一字是我們的宣言，是我們的世界觀。

「anot」取字於一日本文學美學觀念「物之哀」（物の哀れ），英文為「Mono no aware」，意譯「ahh-ness of things」。「物之哀」初能體現在日本賞櫻習俗之中，櫻花短暫盛放，隨之隕落，花開花落，隨天氣環境而變，之為無常，故此珍貴，亦為其美之所在。月之圓缺，人之老逝，世事萬物亦同樣不斷流轉，皆也短暫、瞬變。當心為人與物所動，樂之同時，哀必隨之，哀源於其樂也。「anot」一字，乃我們對花與植物的體驗，亦是我們對萬物之感受。作花同時，體現萬物之美，亦直視隨其之哀。